Industry Research Guide – Franchising


By Rick Jones  |  vice president of sales at RecruitMilitary and a former master gunnery sergeant in the United States Marine Corps  | 

Published in the March/April 2013 issue of print Search & Employ®  |  Free Veteran Franchise Consulting  |

RecruitMilitary encourages job seekers to use this guide to learn about opportunities in franchise ownership.

The home page of the VetFran initiative (www.vetfran.com/) of the International Franchise Association (IFA; www.franchise.org/) contains articles about VetFran and the IFA as well as such subjects as individual franchisors’ programs and awards given to franchisees. The VetFran Directory (http://www.franchise.org/Veteran-Franchise.aspx) contains profiles of the participating franchisors. IFA headquarters are in Washington.

The May 2012 issue of Franchising World magazine (http://digital.olivesoftware.com/Olive/ODE/Franchise/?href=FWM/2012/05/01) features VetFran. Franchising World is published by the IFA. Links to digital versions of the present issue and past issues are at: http://www.franchise.org/digitalfranchisingworld.aspx.

Franchise Times magazine (http://www.franchisetimes.com/) is published by Franchise Times Corporation, which is located in Minneapolis. News sections of the website include International Franchise News, Franchise Finance News, and Restaurant Finance Monitor.

Entrepreneur magazine (http://www.entrepreneur.com/#), published by Entrepreneur Media, Inc., Irvine, California, has produced a list called the Entrepreneur 2013 Franchise 500® (www.entrepreneur.com/franchise500/index.html). Entrepreneur also publishes How-To Guides, at  www.entrepreneur.com/franzone/guide/index.html. The guides include How to Research and Buy a Franchise, which has five parts: Franchise Basics, Begin Your Search, Navigate the Paper Trail, Conduct Interviews, and Finance Your Franchise. Other guides include:
*  What Is a Master Franchisee?
*  Writing the Franchise Business Plan
*  Decide If You’re Cut Out to Be a Franchisee
*  What a Franchisor Wants
*  What Makes a Good Franchisor
*  Can You Buy a Big Franchise?
*  Understanding the Franchise Territory Issue

The Wall Street Journal has posted articles on franchising:
http://guides.wsj.com/small-business/franchising/how-to-succeed-as-a-franchisee/.
http://guides.wsj.com/small-business/franchising/how-to-finance-a-franchise-purchase/
http://guides.wsj.com/small-business/franchising/how-to-select-a-franchise/

The United States Small Business Administration (SBA) has posted an article, “Franchise Businesses,” at http://www.sba.gov/content/franchise-businesses.

The Federal Trade Commission (FTC) has posted Buying a Franchise: A Consumer Guide, at http://business.ftc.gov/documents/inv05-buying-franchise-consumer-guide. The Guide has six parts: The Benefits and Responsibilities of Franchise Ownership, Advance Work: Before You Select a Franchise System, Selecting a Franchise, Finding the Right Opportunity, Investigating Before You Invest, and Before You Sign the Franchise Agreement.

About the Author

This article was written by Jay Myers