Industry Research Guide – Franchising

By Rick Jones  |  vice president of sales at RecruitMilitary and a former master gunnery sergeant in the United States Marine Corps  | 

Published in the March/April 2013 issue of print Search & Employ®  |  Free Veteran Franchise Consulting  |

RecruitMilitary encourages job seekers to use this guide to learn about opportunities in franchise ownership.

The home page of the VetFran initiative ( of the International Franchise Association (IFA; contains articles about VetFran and the IFA as well as such subjects as individual franchisors’ programs and awards given to franchisees. The VetFran Directory ( contains profiles of the participating franchisors. IFA headquarters are in Washington.

The May 2012 issue of Franchising World magazine ( features VetFran. Franchising World is published by the IFA. Links to digital versions of the present issue and past issues are at:

Franchise Times magazine ( is published by Franchise Times Corporation, which is located in Minneapolis. News sections of the website include International Franchise News, Franchise Finance News, and Restaurant Finance Monitor.

Entrepreneur magazine (, published by Entrepreneur Media, Inc., Irvine, California, has produced a list called the Entrepreneur 2013 Franchise 500® ( Entrepreneur also publishes How-To Guides, at The guides include How to Research and Buy a Franchise, which has five parts: Franchise Basics, Begin Your Search, Navigate the Paper Trail, Conduct Interviews, and Finance Your Franchise. Other guides include:
*  What Is a Master Franchisee?
*  Writing the Franchise Business Plan
*  Decide If You’re Cut Out to Be a Franchisee
*  What a Franchisor Wants
*  What Makes a Good Franchisor
*  Can You Buy a Big Franchise?
*  Understanding the Franchise Territory Issue

The Wall Street Journal has posted articles on franchising:

The United States Small Business Administration (SBA) has posted an article, “Franchise Businesses,” at

The Federal Trade Commission (FTC) has posted Buying a Franchise: A Consumer Guide, at The Guide has six parts: The Benefits and Responsibilities of Franchise Ownership, Advance Work: Before You Select a Franchise System, Selecting a Franchise, Finding the Right Opportunity, Investigating Before You Invest, and Before You Sign the Franchise Agreement.

About the Author

This article was written by Jay Myers