Veteran Franchisor Background – ServiceMaster Clean (2)

ServiceMaster Clean  |  Clean Up with ServiceMaster Clean  |

Published in the March/April  2011  issue of print Search & Employ®  |

Paul Campbell got to see the ServiceMaster Clean system from the inside out by working for another owner for about seven years. The retired Air Force officer found the transition from the military to franchise employment – and then ownership – to be easy.

“After following the plan in the military, it was easy to see the plan that’s created for franchise owners,” he said. “Service members should have no problem applying all the skills and talents they acquired in the military to what they need to do to be successful franchise owners.”

Campbell planned to be a teacher when he left the military after 24 years of service. But he got wind of what ServiceMaster Clean was like. He found that he liked the idea of being his own boss and developing the people on his team.

“It’s been an extraordinary journey for me and I’ve loved the challenge,” Campbell said. “You’ve got to learn to live with and be comfortable with things like payroll and inventory. But the company aspect gives you great support.”

With more than 4,500 franchises around the world, ServiceMaster Clean has been in the cleaning and disaster restoration business for more than half a century. ServiceMaster Clean is a Six Sigma company, demonstrating a commitment to excellence.

ServiceMaster Clean professionals are part of the ServiceMaster family, with locations in the United States, Canada, and 40 other countries. The corporation serves 10.5 million homes and businesses in the United States with cleaning and disaster recovery services; lawn care and landscape maintenance; termite and pest control; plumbing, heating, and air conditioning maintenance and repair; appliance maintenance and repair; cleaning and furniture maintenance; and home warranties. Providing those services are a network of company-owned and franchised service centers and business units, operating under the following brands: TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, AmeriSpec, and Furniture Medic. The corporation employs more than 50,000 people, manages over 190,000 others, earns over $7.8 billion annually, and licenses over 5,400 independently owned and operated service providers.

“A lot of people think franchising is all about McDonald’s, and they get intimidated by what they think are big franchise fees,” said Dave Messenger,  vice president of market expansion for the ServiceMaster Clean, Furniture Medic, and AmeriSpec franchises. He said that ServiceMaster actually has its own financing and can help franchisees finance up to 80 percent of initial fees. Also, since ServiceMaster Clean franchises deal with services and not products, there is not much to buy to get started. Many franchisees work out of their homes, saving money on office costs.

“There is a great opportunity here even for people who don’t have a lot of money,” Messenger said. “Men and women do wonderfully with our franchises and as long as they have the drive, I have no doubt they will succeed.”

Campbell agreed. “It’s actually a very easy business to run if you stick to the procedures that ServiceMaster has put together,” he said. “It’s a great opportunity to use the core learning service members pick up in the military. It’s not a walk in the park – it seems like we need to get the impossible done every week – but we make it happen.”

U.S. veterans receive a 15 percent franchise fee discount on all new ServiceMaster Clean franchise offerings. The company is part of the Veterans Transition Franchise Initiative (VetFran), an International Franchise Association program ( that helps veterans acquire franchise businesses.

About the Author

This article was written by Jay Myers