Veteran Franchisor Background – Snap-on Incorporated


Snap-on Incorporated  |  www.snapon.com  |  Get the Right Tools  |

Published in the March/April 2012 issue of print Search & Employ®  |

Snap-on Incorporated is a global developer, manufacturer, and marketer of tools and other equipment for professional tool users. The company, headquartered in Kenosha, Wisconsin, has more than 22,000 products, sells in over 130 countries, and employs approximately 11,000 people. Snap-on Tools also has a network of more than 4,200 franchises around the world.

Snap-on Incorporated is a $2.6 billion, S&P 500 company whose products include hand tools and tool storage equipment, diagnostic equipment, information and management systems, and “under-car” shop implements such as hydraulic lifts and tire changers. Snap-on Tools serves technicians in the auto, marine, and aviation industries, vehicle manufacturers, utility companies, and government and industrial organizations.

A Snap-on franchisee has no real estate investment. The franchise is a mobile tool store, also known as a “Showroom on Wheels,” owned by the franchisee, who works with a protected prospect list in a protected territory. The company has honed this business model for more than 90 years.

Jon Rucker is the military program manager for Snap-on; he retired from the Air Force as a senior master sergeant after 20 years of service. “My main focus is helping military veterans realize their dreams of business ownership,” he said. “We have a proven system of teaching and showing our veterans how their military skill-sets of self-discipline, personal leadership, integrity, and the ability to follow a standard operating procedure to accomplish the mission are a perfect match for successful business owners.”

“I am a proud veteran,” Rucker said. “I retired from the Air Force with the sole purpose of being a part of the Snap-on team. I have an affinity for our veterans and truly believe in what Snap-on is doing to help our veterans go into business for themselves. Having the veteran skill set has been invaluable in relating to and communicating with our veteran community.”

Snap-on franchisees have a weekly service requirement to meet, but they set their own schedules, and they manage their customer relationships. However, franchisees are not left alone. They receive support throughout the life of their franchises.

The franchisee has a relatively low initial license fee, a low monthly fee, no advertising fee, and no initial training fee. Plus, since franchisees have a mobile store, they don’t have all the expenses most fixed-site franchises have, and unless they choose to expand their operation, the cost of additional employees is nonexistent.

Rucker said there’s a lot in common between the military and Snap-on. “In the military, there’s an amazing ‘brotherhood’ that is shared by those who wear the uniform,” he said. “There’s a common good and sense of belonging to something greater than one’s self. Even though we have friendly banter among the troops, we all understand we’re part of the same family and would do anything for the other on the field of battle. There’s the same sense of camaraderie within the Snap-on ranks. Outside of the military and the Snap-on organization, I have never witnessed anything like it”

Snap-on is trying to increase the number of veteran franchisees by offering a Military Veteran incentive. This includes $20,000 of tools inventory. “Being a proud partner with IFA’s VetFran initiative, we’re seeing an amazing interest from the military veteran community and that’s evident in the number of new military veteran franchise starts,” Rucker said. “Military veterans have accounted for more than 10 percent of our new franchisees over the past two years.”

Rucker encourages anyone leaving the military to do a lot of thinking and planning before putting away the uniform. “Do your homework,” he said. “The best time to look for the ‘next best thing’ is when you currently have a job or career. With our Military Incentive, business ownership is a reality for many.”

Rucker said they will “roll out the red carpet for veterans. Our biggest initiative is searching for veteran franchise owners, and is not a ‘job’ at all,” Rucker said. “We are always looking for people as good as our tools, and we make the best tools in the world.”

About the Author

This article was written by Jay Myers