Veteran Franchisor Background – ActionCOACH (1)

ActionCOACH Donates $7.6 Million in Free Franchises to Veterans  |Free Veteran Franchise Consulting

Published in the May/June 2011 issue of print Search & Employ®  |

ActionCOACH, a leading business and executive coaching firm, wants veterans to join its ranks. In fact, the company plans to donate 100 free franchises that it values at $7.6 million in select U.S. states to eligible members of the armed forces.

“This is our way of honoring and showing gratitude to all veterans for the sacrifices they and their families have made for their country,” said Jodie Shaw, ActionCOACH CEO for the United States and Canada. “While other franchises have offered big discounts, not many have offered free franchises like this,” she noted. Shaw joined the company in 2006 and has served as Director of Franchise Sales and Marketing. She also led the re-branding of the company, as well as expansion into the Caribbean, Venezuela, and China.

ActionCOACH has a rich history of empowering businesses to achieve great results. Brad Sugars started the consulting firm Action International in 1993 from his home in Brisbane, Australia. In ten years, the firm grew into the international franchise now known as ActionCOACH. The company boasts over 1,000 offices in 32 countries, including New Zealand, Asia, the United States, Canada, Mexico, and Europe. As of September 2010, there were 364 U.S. ActionCOACH franchisees.

Franchisees help the owners of small to medium-sized businesses with their sales, marketing, management, team building, direction, goal setting, and more. Just like a sporting coach, Business Coaches help their clients focus on the game, serving as a sounding board, confidant, mentor, and coach.

Duties are as varied as meeting with prospective clients, coaching clients over the phone, preparing and delivering seminars, conducting in-house training programs, critiquing clients’ marketing pieces, performing Alignment Consultations, and selling the ActionCOACH planning program.

Franchisees receive extensive training in a live, ten-day program in Las Vegas, led by international trainers. The program teaches franchisees how to use the ActionCOACH system and how to sell their services to clients. Ongoing training is provided at yearly regional and global conferences, as well as through other webinars and conference calls. Franchisees also receive a full library of videos, CD’s, and books.

Shaw believes veterans make successful franchisees. “We have many veterans who are successfully running their business coaching practice, and roughly 10% of our U.S. coaches are veterans,” she noted.

“Veterans have proved to be disciplined individuals who have led teams and have a great problem-solving mindset. They are also able to follow a proven path to success, which is why they also make successful franchisees. ActionCOACH’s technology-driven business systems, highly standardized coaching processes, and ongoing corporate support make our organization an especially good fit for veterans,” she said.

There is no education requirement to become a franchisee, although roughly 80% of coaches possess a college degree or higher. About 20% of coaches have prior business ownership experience. Shaw pointed out that franchisees come from diverse backgrounds, and that the training program covers everything they need to become good coaches. An aptitude for sales is an advantage, as franchisees need to network and sell their services. However, the main ingredient, according to Shaw, is passion.

ActionCOACH’s Free Franchise for the Forces recruitment drive will begin on May 1, 2011, and will run through October 31, 2011. ActionCOACH is waiving its franchise fee of $50,000, as well as well as its training and tech fee of $26,250 as part of this promotion. The program is open to all United States military veterans who are no longer on active duty or reserve duty and have been honorably discharged for at least five years. Additionally, military background and successes will be taken into consideration as part of the qualifying process.

As part of the qualifying process, interested candidates must show that they are financially capable of paying ongoing royalty fees, and are required to attend a ten-day training course in either September, October, or November 2011 in Las Vegas. Shaw points out that like all businesses, franchisees will also need to have additional funds in reserve as working capital for marketing, networking, and other general office set-up expenses.

The recruitment process begins with a prequalifying form online at

Qualified candidates will need to provide their mailing address to receive a Franchise Application Kit, which must be completed out and returned to the ActionCOACH headquarters. From there, ActionCOACH’s Franchise Recruitment Department will review their application and contact them with the next step.

Applicants must also provide a Certificate of Release of Discharge of Active Duty (Form DD 214) via fax, mail, or email. Once an application is accepted, the Franchise Recruitment Manager will schedule a one-hour webinar to determine the suitability of the franchise for the candidate. Acceptable candidates are then directed to a Virtual Brochure, an in-depth, password-protected tool, which helps prospective candidates learn more about owning an ActionCOACH franchise.

From there, candidates receive a Franchise Disclosure Document (FDD) as well as a promotional pack so they can begin the due diligence process. Candidates can then view the many tools ActionCOACH provides, including intranet-marketing material, website set up, videos, and Wikipedia. Next, a Coach Panel Call allows a one-on-one consultation with an ActionCOACH franchisee, and later, a phone call from Shaw herself to review personality profile test results and answer any questions.

On Discovery Day, franchisees can meet the ActionCOACH team, visit training classes, and go over their contract with ActionCOACH’s in-house legal counsel and an outside lawyer of their choice. The final step is enrolling in the ten-day training class. Candidates must be able to attend training in September, October or November 2011.

ActionCOACH has been consecutively ranked in the “Top 50 Franchises” by Franchise Business Review, based on franchisee satisfaction. The company has also been ranked in Entrepreneur’s “Top 500,” consistently placing first within its category.

Shaw said that franchisees do not have to travel and that they have minimal overhead and the flexibility to make their own hours, making this the ultimate lifestyle business. According to the earnings claim of the company’s Franchise Disclosure Document, franchisees can earn a six-figure income as an ActionCOACH.

Shaw pointed out that despite the recession, franchisees had a 20% increase in quarter-over-quarter growth in 2010. “This is a great opportunity to offer new careers to veterans who are interested in going into business for themselves. They are getting the world’s number one business and executive coaching franchise, along with its world-class, proven systems for free,” she said.

About the Author

This article was written by Jay Myers